Success Starts Here

Congratulations on your book! Whether you are published or are about to be, you are on an exciting but perhaps, a daunting journey. If you are like most authors, writing your book was the easy part. (I know it wasn't easy!) 

Now, faced with the task of marketing it, you probably feel overwhelmed or confused with all information out there. You've tried to piece it together with blog posts and videos, but nothing gets you closer. 

I get it. I was there with my first book. No email subscribers. No website. And only a few friends on social media. 

There's good news.

I've put together a program that will lead you on a path to finding your own version of success. Yes, you can become a best-selling author with the information in this course. AND I am offering something longer-lasting and more comprehensive than what the  "gurus" are pushing.  

There's no hype here — just lots of encouragement and real help. Emails to copy and templates to steal. 

My goal for you is not just to become successful but to be confident in why and how you approach book marketing. Today, tomorrow, and in the years that come.

If that sounds like what you're looking for, let's explore what's in this text-only course.

Marketing strategies covered in this course

  • Social Media

    Take the fear out of what and when to post on social media. Get specific prompts and guidelines to confidently approach it even if it's not your thing. Engage fans for your first book and beyond!

  • Email Marketing

    Stay directly connected with your readers and fans through email marketing! Learn how to get readers on your list and watch the engagement soar from welcome email templates to more advanced strategies.

  • Media Coverage

    Imagine your book in the news! Get no-fail templates to write engaging press releases and pitches to podcasters to get in front of new and voracious readers around the world.

  • Website Content

    Discover what makes an effective website to attract readers and encourage action. Whether you need the basics of starting your author home base or are ready to scale, get the insights and strategies for making a splash online.

  • Book Launch

    If your book isn't published yet, take advantage of the excitement of the book launch. Assemble your launch team and grab email templates to send to them. Use the power of community as rocket fuel to power reviews, sharing on social media, and more!

  • Book Reviews

    Let your readers sell your book for you! Discover the favorite book review sites of successful authors and the strategy behind getting the most from them. Use the power of their networks to propel book sales at the launch and far beyond.

  • Bookstore Placement

    There's no better feeling than walking into a bookstore and seeing your book on the shelf! Get tips and resources to approach bookstores and other specialty stores to drive more book sales. Understand what's important to the acquisitions manager to increase your chances of success.

  • Categories and Keywords

    No need to stick to the limited categories and keywords allotted by KDP. Use these insights and tools to increase your organic visibility on Amazon and make your ads much more effective so you save money and sell more books.

  • ...and so much more!

    Beyond the basics, learn more advanced strategies to jumpstart your sales and foster long-term success as an author. Grow now and into the future. There's so much to explore!

Course Outline

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  • 1

    Introduction

    • Welcome!
    • How to Use This Course
  • 2

    SECTION ONE: START HERE!

    • Introduction
  • 3

    Book Assessment

    • Book Assessment Questions
  • 4

    Managing Your Book

    • Effective Editing
    • Using Beta Readers Before Publishing
    • Email Templates for Beta Readers
    • Capture Attention with a Book Description
    • The Essential Book Cover
    • Pricing Strategies
    • Print and Ebook Distribution
    • Categories and Keywords
  • 5

    Your Author Brand

    • Finding Your Author Brand
    • Your Target Reader
    • Target Reader Worksheet
  • 6

    Your Author Success Plan

    • What is an Author Success Plan?
    • Goal Setting and Marketing Assessments
    • Author Success Plan Worksheet
  • 7

    SECTION TWO: PREPARING FOR ACTION

    • Introduction
  • 8

    Author Website: Your Home Base

    • Your Home Base
    • Website SEO (specifically for Nonfiction Authors)
  • 9

    Connect with Readers through Email Marketing

    • Email Marketing Basics
    • Building Your Email List
    • Welcome Email Templates
  • 10

    Using Social Media Effectively

    • Introduction
    • What to Post on Social Media
    • 40 Social Media Post Ideas
    • Social Media Scheduling
    • Building Engagement on Social Media
    • Wrapping Up Social Media
    • Blank Social Media Calendar
  • 11

    SECTION THREE: YOUR BOOK LAUNCH

    • Introduction
  • 12

    Propelling Your Book from the Start

    • The Book Launch Framework
    • Should You Set Up a Pre-Order?
  • 13

    Email Strategies for Your Book Launch

    • Email Templates for Your Launch Team
    • Email Launch Strategy
  • 14

    Social Media through the Launch

    • Social Media Book Launch Strategy
  • 15

    SECTION FOUR: FINDING NEW READERS

    • Introduction
  • 16

    Getting Book Reviews

    • Where to Get Book Reviews
    • Using Book Review Sites
  • 17

    Engaging the Media

    • Understanding Media Outreach
    • Get Media Attention with a Press Release
    • Where and When to Send Your Press Release
    • Preparing an Author One-Sheet
  • 18

    The Perfect Podcast Guest

    • Make an Irresistible Podcast Pitch
    • Podcast Pitch Email Template
    • Podcast Pitch Follow-Up Template
    • Podcast Research and Booked Podcast Tracking Forms
  • 19

    SECTION FIVE: CREATING LONG-TERM SUCCESS

    • Introduction
  • 20

    Content Marketing to Find and Keep Readers

    • Content Marketing - Blog, Podcast, Video
    • How to Write an Effective Blog Post
  • 21

    KDP Marketing Resources

    • Marketing Resources Through KDP
    • Amazon Ads for Authors
  • 22

    Bestsellers and Bookstores

    • Getting into Bookstores
    • The Dream of Bestseller Lists
    • Bookstore and Other Marketing Contact Form
  • 23

    Expanding Your Author Business

    • Your Author Business
    • Write More Books
    • Creating a Speaker One-Sheet
  • 24

    SECTION SIX: FINAL THOUGHTS

    • What to Expect from the Journey
    • Where to Find More Help
    • Conclusion

That's a lot!

As you can see, the course covers a lot of ground, AND it's laid out so you can take manageable steps. Once you master one strategy, you'll move to the next. 

While I'll show you a preferred path, there are a lot of options to customize how you approach marketing your book. 

If you don't know what to say, I've provided suggestions. If you don't know how to say it, I've provided templates that you can use and customize to fit your personality and situation.

I want you to succeed! That's why I've stuffed the course with the information and insights you need and organized how you need it so you can reach more readers and sell more books.

Are you ready to explore what is possible?

Now is the time to make your future. All you need to do now is take your first step.

GET STARTED NOW!

Why enroll in the Author Success Toolkit course?

  • Sell More Books

    Of course, the reason you're enrolling is because you want to sell more books. Once you set yourself up to connect with readers, you'll find strategies to help you sell this book and the next and propel your book sales.

  • Cuts the Confusion

    If you're like most authors, you may be baffled by all of the information out there about how to reach more readers. This course guides you from how to start, launch, and power your future as an author.

  • Eliminates Wasted Time

    If you've read random blog posts or watched videos spouting "all you have to do" claims, you're looking for a streamlined approach to marketing your book without endless searching, piecing together, and all that hype.

  • Inspires Confidence

    Once you understand the big picture of book marketing and set yourself up with author-tested strategies, you'll feel the confidence to carve a path to success as an author and follow through with your marketing plan.

  • Actionable Strategies

    Eliminate the reason most authors get stuck — lack of concrete strategies AND actionable steps. The templates, worksheets, and examples move you to action. No more guessing what to say or how to say it with the tools in your hands.

  • New Materials

    With the constantly changing landscape of book marketing, the course continually updates with new, fresh information and strategies to grow and change as you do. Don't get caught with outdated information that will no longer serve you and your journey.

100% Money-Back Guarantee

That's right. Try the course for up to 14 days. If you aren't satisfied with the contents of the course, I'll refund your enrollment fee in full. Yes, all of it. I confidently believe that if you follow the steps in the course, you can make your own path to success. So there is no risk to jumping in and starting. Pretty soon, your book is in front of readers — right where it belongs.

Author success price

With no risk and everything to gain, now is the time to make it happen!

FAQ

  • Do you have to have prior experience with marketing?

    No. When creating this course, I assumed the writer had little to no experience with marketing.

  • I haven't published my book yet. Am I too early to start marketing my book?

    No! Because building an author platform takes time, it's best to start as soon as possible so that when it's time to publish, you have readers waiting to buy it. Now, wherever you are in your journey, is the perfect time to start.

  • I already published my book. Is it too late for me to get something out of this course?

    No! While there are sections on perfecting your book and steps for a book launch sequence, much of the course focuses on strategies every author can utilize at any stage.

  • Will this course cover how to do the technical part of setting up my platform, like creating a website or setting up my email?

    No. This course is not technically oriented. Because writers use different platforms and platforms are constantly shifting, it would be impractical to attempt that feat. The course focuses on strategies and on creating content for each area. You'll find things like email templates, social media posting ideas, and scripts for contacting podcasters. However, once armed with this information, setting up the technical part gets A LOT easier for you or the technical specialists for each platform.

  • Does this course include video lessons?

    No. This is a text-only course at this time. Because this is a hands-on course with pull-off-the-page templates and guidance, a format that allows for copying and pasting of information seemed the most practical way to deliver the materials.

  • Does this course come with coaching?

    No. This is a self-paced DIY course. However, if you work better with a one-on-one guide, you can opt-in to a 3-Month Author Coaching Program for an additional fee. I would love to help you customize your journey. Just click on the Contact link in the top navigation bar or visit happyselfpublisher.com for more details and see if coaching can help you reach your goals.

LEARN ON YOUR SCHEDULE

Grow at your pace

The Author Success Toolkit is self-paced, on-demand information and inspiration. The text-only format means you can grow and learn in any environment. Lifetime access means you can get what you need now and come back for more when you need it.

Instructor

Lois Hoffman

Owner, The Happy Self-Publisher

Lois Hoffman

Lois Hoffman is the owner of The Happy Self-Publisher and award-winning author of Write a Book, Grow Your Business, and The Self-Publishing Roadmap, among others. She is a writer, speaker, workshop facilitator, and coach for new and experienced writers. She specializes in helping writers of all backgrounds share their stories with the world. She is also a professional juggler along with her husband, performing as The Juggling Hoffmans. Lois lives in Newark, Delaware, where she juggles her creative pursuits with enthusiasm and joy.

Additional products

Propel your author career with more learning

  • All Courses, Writing

    Adventures in Writing Nonfiction

    (5)

    Information and inspiration to guide you from first word through final period of your nonfiction book. Become the author you are meant to be and share your story, expertise, and inspiration with those who will benefit most from your words.

    158 Lessons $297.00
    Adventures in Writing Nonfiction

You have the power to write your future

Don't let another day go by worrying about what to do next. Find your clear path with the Author Success Toolkit.

GET STARTED NOW!

Author Price

Your audience awaits. Enroll now!